Developed in partnership with the artists of Nunavut, the Authentic Nunavut logo* symbolizes the Arctic land, which is the central inspiration for their work. The image captures the elemental spirit expressed in Nunavut art. 

The Nuna Tag enhances the value of Nunavut arts and crafts. The message of the Authentic Nunavut brand is that all artwork bearing the Nuna Tag is genuine and hand made by a Nunavut artist. Buyers will keep it for easy reference and as proof of a work’s origin. The Authentic Nunavut brand and logo are available to all retailers who register for the program. And it’s free to register!

How you benefit

Using the Nuna Tag on Nunavut arts and crafts in your gallery:

• certifies their authenticity as works from Nunavut

• provides a recognizable image for all Nunavut arts and crafts

• promotes genuine Nunavut arts and crafts over imitations

• distinguishes Nunavut arts and crafts from those of other Arctic regions

Marketing materials carrying the Authentic Nunavut logo are now available. There will be nominal fees for the hang tags and stickers:

• brand logo stickers for use on tags attached to current stock of authentic Nunavut arts and crafts. Cost: $5.00 per sheet (96 stickers per sheet)

• hang tags (Nuna Tags) for use with new works. Cost $15.00 for 100 tags; $150.00 for 1000 tags

If you receive a shipment of Nunavut arts and crafts and the artists have identified their work with a Nuna Tag, please support the brand by keeping the tag and the piece together.

To register to use the new logo for Nunavut arts and crafts or for more information about our branding program, contact:

Senior Advisor for Arts and Traditional Economy

Department of Economic Development and Transportation
Government of Nunavut

1-888-975-5999 or 867-975-7800

authenticnunavut@gov.nu.ca

*This logo is a registered trademark owned by the Government of Nunavut on behalf of Nunavut artists.